Think Small” – The Advertising Revolution... Volkswagen changed history not only with cars but with advertising. Instead of flashy ads, Volkswagen used simple, honest messages. The famous slogan “Think Small” shocked America. While other brands showed big cars and big promises, Volkswagen showed a tiny car and told the truth. The ads admitted the Beetle was small. They admitted it was not fast. But they explained why that was a good thing. People trusted Volkswagen because it didn’t exaggerate.
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