Nike’s first “Just Do It” commercial, aired in 1988, marked the beginning of one of the most legendary advertising campaigns in history. The ad featured 80-year-old marathoner Walt Stack running across the Golden Gate Bridge while casually mentioning his daily routine of running 17 miles—a simple yet powerful message. The tone of the commercial was straightforward and motivating, perfectly capturing the essence of the “Just Do It” philosophy. Created by the agency Wieden Kennedy, the campaign re