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7:57
YouTube
CNBC Make It
How A $16 Hat Made Carhartt A Billion-Dollar Brand
Carhartt has been the unofficial uniform of America’s blue-collar workforce since 1889. The Detroit brand cut its teeth outfitting railroad workers with bib overalls before expanding its offerings for laborers from farmers to carpenters and construction workers. Once the hip-hop community adopted the workwear style, Carhartt became a pop ...
745.3K views
Oct 10, 2020
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