We're headed to MUTEK Montreal with Bud Light Canada to present 'Frontiers', a live audiovisual celebration feat Martyn, Sepalcure, SHIGETO, & Iron Galaxy - RSVP ➫ blrrm.tv/Frontiers | Boiler Room

#UFC186 There is a new Champ in town. Congrats Tommy, the #BudLightLiving Champ. | UFC

In celebration of #UFC315 in Montreal, Bud Light Canada has released UFC gold edition cans, available only in Canada for a limited time. The paint on the cans are infused with gold from the classic championship belt of an iconic Canadian UFC champion. | UFC

Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek