What is AIDA model in marketing | AIDA model in marketing management and advertising
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What is AIDA model in marketing | AIDA model in marketing management and advertising
In this video you will get complete understanding of AIDA Model . AIDA stands for Attention or awareness, Interest, Desire, and Action . This model is an advertising effect model that identifies the stages that a customer / buyer goes through during the process of purchasing a product or service. AIDA model can be used to create communication ...
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