Taco Bell hires new Black CEO, Sean Tresvant, now fix the food and those high prices | Marques Speaks
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Is Taco Bell a chicken restaurant now? Taco Bell sold out on chicken nuggets. CEO Sean Tresvant sat down with WSJ to talk about introducing chicken and how the brand keeps its base excited. Read more: https://on.wsj.com/4nHYBMS | The Wall Street Journal
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🤯 How Taco Bell rebranded from “cheap and gross” to bold and profitable When Brian Niccol took over as CEO, he didn’t try to fix Taco Bell for everyone. He picked one customer: younger diners who wanted bold, fun, and social-first experiences. That’s where “Live Más” came from. It wasn’t just a slogan—it drove every move they made. Doritos collabs. Snapchat filters. Even their menu launches became shareable moments. The lesson for restaurant owners? Don’t water down your brand. Pick a customer—
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