“Lane Frost breaks down one of his iconic NFR rides in his instructional film Bull Talk, breaking every move into pure cowboy logic, grit, and feel. It’s Lane teaching the next generation the way only he could.” | Lane Frost Apparel

On July 30, 1989 at the Cheyenne Frontier Days Rodeo in Cheyenne, Wyoming, after completing a successful 85-point ride on a Brahma bull named Takin' Care of Business, Lane Frost dismounted and landed in the dirt. The bull turned and hit him in the back with his horn (although he was not gored), breaking several of his ribs. He initially rose to his feet, waving at Tuff Hedeman for help. As he took a couple of steps, he fell to the ground, causing his heart and lungs to be punctured by the broken

Bull rider Lane Frost passed away on July 30, 1989, after completing a successful 91-point ride on a bull named Takin’ Care of Business. His legacy lives on decades later, thanks to his mark on the rodeo community and the whole world in general. His story was told in the major motion picture “8 Seconds,” 24 years after his death, Aaron Watson wrote the song “July In Cheyenne” in honor of Lane and his mother. Watch Aaron perform it. | Country Music Nation