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Ishan Sharma on Instagram: "DARK side of Vaping!💀 I watched this documentary recently called The Big Vape which talked about the story of how Juul was started and how vaping became the cool thing to do in parties. Recently while travelling to Dubai, I noticed soo many people vaping and it reminded me of this documentary series. Juul is the best example of brand positioning going wrong. Vape was supposed to help adults quit their addiction of smoking. Juul hired a brand manager who came from lux
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