Hovis' iconic 1973 Boy on the Bike advert digitally remastered
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Hovis 'Boy on the Bike' crowned 'most iconic' classic ad by Brits
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Hovis brings back much-loved ‘Boy on the Bike’ advert
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Gold Hill, Shaftesbury Made famous by Hovis, Gold Hill was the setting for the much loved 1973 TV advert that featured the bread delivery boy pushing his bike up the steep ancient cobbled hill. Surrounded by the Dorset countryside, in the heart of Shaftesbury, Gold Hill looks down from the steep incline to the town below, offering a panoramic view of the town and runs beside the Grade I listed walls of Shaftesbury Abbey which date back to the 1360s. At the top of the cobbled street is the 14th c
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