Originally, Elmer’s Glue was made from casein, a protein found in milk. When it was first introduced in 1947 by the Borden Company, the adhesive was dairy-based. This explains the mascot. 🐮 The Borden Company was a dairy business and in 1947 they came out with their initial product, Cascorez Glue, made from milk casein. In 1951, the glue was rebranded as Elmer’s Glue-All, featuring the now-iconic white squeeze bottle with an orange twist cap and Elmer the Bull as its mascot, using the popularit
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One of the world’s oldest paints is made from milk. 🥛 Casein dates back to ancient Egypt, was once used as household glue, and later became a studio staple thanks to Ramon Shiva in 1933. #ad Its matte finish, archival quality, and versatility keep it relevant today—especially in Richeson’s Casein line. 👨‍🎨 Presentation by Morgan from our Merchandising Team 😁 Thanks to our vendor partners at Jack Richeson & Co. for the footage 🎥 Filmed at Blick Studios in Chicago, Illinois Shop here: https:/
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