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Uber Eats is using its Super Bowl ad to remind customers that the platform can deliver almost anything. But in order to remember that, the brand is suggesting people have to forget something else. 🏈⏯️ Watch all of the latest Big Game ads: https://ow.ly/trpL50Qyuzl | Ad Age
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When a campaign hits social, brands don’t always control the narrative anymore—audiences do. On this week’s Ad Age Insider podcast 🎙️, reporters Gillian Follett and Erika Wheless join Parker Herren to dig into the Cracker Barrel and American Eagle controversies, and what they reveal about the turbulent relationship between brands and consumers online. They explore how marketers can better prepare for potential misinterpretations of campaigns, why brand responses (and timing) matter so much, and
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McDonald’s AI-generated holiday ad from the Netherlands has been getting all sorts of flak in recent days. But a response video recreating one of the AI actors from the spot to rail against it is the most humiliating punch yet. The response, from an agency called All Trades Co, takes a character from the McDonald’s spot and gives her a full video of her own. She doesn’t hold back in skewering the spot, which the fast-food chain pulled off YouTube earlier this week after criticism from some quart
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