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WEBNews. Research Live awards finalists and judges announced for 2024. The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of agency of the year, best …
Review of the decade: how has research changed in the past 10 …
WEBDec 20, 2019 · The ubiquity, change in price and enhancement of processing power to analyse, transmit and display data has caused a seismic shift in what’s possible in research. The simultaneous impact on consumer behaviour of putting super computers in everyone’s pockets has been fascinating to observe. Babita Earle, executive vice-president, strategic ...
Top UK market research companies by turnover | News
WEBDec 13, 2022 · Below is a table with the top 25 agencies only – the full MRS League Tables extend to the top 100 individual agencies by turnover. There are also tables for the fastest growing agencies, and the top 50 consolidated businessses. All of the latest MRS League Tables are available here in the Research Live Market Research Industry Report 2024.
NielsenIQ rebrands to NIQ | News | Research Live
WEBMar 2, 2023 · NielsenIQ rebrands to NIQ. US – Consumer intelligence company NielsenIQ has changed its name to NIQ as part of a rebrand of the company and wider changes across the firm. Pictured: Screengrab of the NIQ website. The company said the new name would be accompanied by a new logo, colour palette and brand purpose, and added the new branding ...
Where do good research ideas come from? | Feature
WEBMay 26, 2011 · Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson is published by Allen Lane, priced at £20. Great ideas are rarely the result of lone geniuses having Eureka moments – they emerge from networks and need to be nurtured gradually. Claire McAlpine of MediaCom considers …
Kantar Public changes name to Verian | News | Research Live
WEBNov 9, 2023 · UK – Government and public sector research and communications firm Kantar Public has rebranded as Verian with immediate effect. In its announcement, Verian said that its rebrand will affect all operating markets across Europe, Asia-Pacific and the US. Verian divested from Kantar Group in September 2022 and sold to private equity firm ...
New frontiers: re-establishing System1/System 2 truths
WEBAug 7, 2019 · FACT 3: Both systems can be biased and can make mistakes. A myth that has developed around systems 1 and 2 is that system 1 is the source of bias, and system 2 is called up as the ‘voice of reason’ to correct biases in our thinking. Both are actually susceptible to bias and both can make mistakes. For example, system 1 …
How Bodyform used research to tell women's stories | Feature
WEBNov 4, 2021 · Bodyform’s ‘#WombStories’ campaign was different. The three-minute ad, developed by Abbott Mead Vickers BBDO (AMV BBDO), which ran across TV, YouTube and social media in 2020, portrayed the pleasure, the pain, the love and hate women associate with their bodies, telling different ‘womb …
Market Research Industry Report 2023 | Research Live
WEBResearch Live industry reports. Our industry reports brings together the latest MRS League Tables, revealing the best-performing research agencies, combined with highlights from the MRS Industry Survey. The report also contains interviews with clients and the fastest growing agencies. The 2024 report includes: The Market Research Society (MRS ...
Five focus groups that changed the world - Research Live
WEBFeb 21, 2017 · So, to set the ball rolling here’s my suggestion of five focus groups that changed the world: Focus Group #1: Second World War propaganda – the first ‘focused interview'. It’s generally accepted that the first instance of what would go on to be called the ‘focus group’ occurred during World War II.