Mobile Marketing and Advertising - Mobile Marketing Magazine
Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and expert opinions.
Interview: Samsung Marketing and Omnichannel Director Annika …
Jan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with ...
Mobile-First Consumers Demand Seamless, Unified Experiences in …
4 days ago · The new year is knocking on the door, calling for brands to meet customers with value and convenience on their device of choice — the mobile phone. The widespread adoption of AI and other emerging technologies, coupled with the shifting data ecosystem, is forcing brands to retool their mobile ...
Xaxis Acquires Behaviour Tracking Ad-tech Firm
Xaxis, the programmatic arm of WPP, has acquired ActionX, a mobile ad-tech firm that tracks users anonymised behaviour on apps then serves them ads based on their preferences and behaviour.. The acquisition aims to give Xaxis better targeted apps with apps, as well as improving the firms cross-device targeting by more accurately tying user identities across the web, two key elements of ...
YouTube named world’s most popular digital marketing tool
Dec 19, 2024 · A recent study has crowned YouTube as the world’s most popular digital marketing tool, with over 10,000 average monthly Google searches. Trailing closely behind are Square and ChatGPT, securing second and third spots in the Top 10 rankings. Surprisingly, popular tools like Google Trends, Mailchimp ...
About us - Mobile Marketing Magazine
About. Mobile Marketing is a specialist in the delivery of mobile marketing and tech news and research, and an established host of professional mobile marketing events in the UK and overseas.
LinkedIn launches sponsored newsletters - Mobile Marketing …
Aug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
Q&A: Spotify’s Brian Berner unveils the symphony of mobile …
Mar 15, 2024 · Q: How does Spotify formulate and execute mobile-first marketing strategies to stay ahead in the highly competitive music streaming market? “As the world’s most popular audio streaming subscription service, we have a uniquely engaged audience as people use Spotify for more than 2.4 hours every day, making it essential to people’s daily lives. ...
mCommerce Archives - Mobile Marketing Magazine
mCommerce Apple scraps BNPL service in the US. Apple has announced it is discontinuing its buy now, pay later (BNPL) offering in the US, in favour of a new instalment loan service set to launch “later this year.”
The Partnership Principle - Mobile Marketing Magazine
“Brands need to clearly define their measures of success before the partnership begins. Common metrics include site traffic, actual sales, new lead signups, or increases in average order value (AOV).