However, if you aren't yet measuring conversions, Smart Goals is an easy way to use your best sessions as conversions. You can then use Smart Goals to optimize your Google Ads …

In Smart campaigns, a goal represents the main activity that you want potential customers to do after they see your ad.

Smart campaigns is a Google Ads campaign type that makes it simpler to advertise on Google Search, Google Maps, YouTube, and other Google partner websites. Smart campaigns bring …

Automated bidding signals Flexible performance controls Smart Bidding allows you to set performance targets and customize settings to your unique business goals: Optimize Search …

Consider your goals Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you'll want to consider five basic types of goals, along with …

Smart Goals require no additional set up. If your account meets the prerequisites, all you need to do is select Smart Goals from the goal Types list and then give your goal a name.

Conversion goals help you organize your conversion actions so that you can more easily optimize toward your advertising objectives. Actions that you want your customers to take, or …

What is Target ROAS bidding Using Google Ads Smart Bidding, this bid strategy analyzes and uses Google's AI to predict the value of a potential conversion every time a user searches for …

Smart Bidding is a set of automated bidding strategies that use Google AI to optimize for conversions or conversion value. Smart Bidding sets precise bids for each and every auction …

Smart Bidding evaluates billions of combinations of signals to set the right bid for every search query and auction based on your ROI goals. In particular, value-based bid strategies like …