Truth In Advertising - Federal Trade Commission
Dec 18, 2025 · The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or …
About FTC Warning Letters | Federal Trade Commission
Nov 14, 2025 · In many cases, warning letters are the most rapid and effective means to address the problem. For example, the FTC sent warning letters to a range of companies about potentially false …
Challenging Deceptive Advertising and Marketing - Federal Trade …
Jun 17, 2013 · The FTC monitors advertising in all media, and has successfully challenged a number of deceptive claims about disease prevention and health promotion. The Commission recently …
Cases and Proceedings | Federal Trade Commission
Dec 23, 2025 · Every year the FTC brings hundreds of cases against individuals and companies for violating consumer protection and competition laws that the agency enforces. These cases can …
Health Claims - Federal Trade Commission
Jul 14, 2025 · Health and Fitness Claims Americans spend billions of dollars every year on supplements, foods and devices in hopes of improving their health and fitness. But not all of these products live up …
Challenging Deceptive Advertising and Marketing - Federal Trade …
The Commission also filed false advertising charges against the marketers of Your Baby Can Read!, a program that promised to teach infants and babies to read. The agency settled with the company …
FTC Announces Crackdown on Deceptive AI Claims and Schemes
Sep 25, 2024 · The complaint charges Rytr with violating the FTC Act by providing subscribers with the means to generate false and deceptive written content for consumer reviews.
Kellogg Settles FTC Charges That Ads for Frosted Mini-Wheats Were …
Apr 20, 2009 · Kellogg Company, the world’s leading producer of cereal, has agreed to settle Federal Trade Commission charges that advertising claims touting a breakfast of Frosted Mini-Wheats as …
Health Products Compliance Guidance - Federal Trade Commission
Dec 20, 2022 · The following sections describe this two-step process with examples illustrating how the principles of ad interpretation and substantiation apply in the context of advertising for dietary …
Myths and Half-Truths About Deceptive Advertising
Online advertising shares many characteristics with infomercials. Like infomercials, online advertising allows companies to provide consumers with more detailed information than they typically would …