PepsiCo wants to follow the lead of customers on its journey to "eliminate artificial colors and artificial flavors," the company's CEO said Thursday.

Asked about the switch, a representative for Coca-Cola didn’ explicitly say it would use cane sugar for products in the U.S.

The scrutiny of Coke’s sweeteners began Wednesday, when President Donald Trump announced that Atlanta-based Coca-Cola Co. had agreed to switch to using cane sugar in the regular version of its beverage manufactured in the U.S.