"Squid Game" Season 2 just had its biggest week-to-week viewership decline in its brief history. Hard to make history that way.

This observation brought to you by musing on the streamer’s latest effort to hype up Squid Game 2, the second season of its South Korean murder game import, which Netflix would like you to know an unbelievable number of people have watched.

In just under three weeks, Squid Game Season 2 has become the third most-watched season of television ever on Netflix. The seven-episode installment put up another 26.3M views from January 6 to 12, easily making it the most-watched title of the week.