Visit Sweden’s island giveaway highlights a growing appetite for quiet travel. Visit Sweden chief executive Susanne Andersson spoke with The Drum about the thinking behind it.

Guinness is now in its second season as the official beer and official non-alcoholic beer of the Premier League. During its first season the brand activated the partnership in more than 80 countries ...

Danilo Boer has been named the third most-awarded chief creative officer in the world, according to this year’s World Creative Rankings. “It’s so disappointing,” he laughs at not being at the top. “I ...

The work comes from two McCann shops, New York and New Zealand.

With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...

“No other sporting event has such a diverse set of viewing platforms across such a compact timeframe,” says Nada Bradbury, chief executive of advertising asset registry AD-ID. “Consumers are in ...

That urgency around attention comes from somewhere real. Media consumption has moved toward bite-sized formats, and any single piece of content gets judged almost instantly on whether it deserves more ...

Fewer priorities, communicated more often. If everything is important, nothing is. Leaders need to remember that just because they talk about priorities regularly, it doesn’t mean they stay at the ...

Digital screens were expected to be the ultimate connector. A creative canvas that could respond to what was happening in the world, reflect the moment, and feel alive in real tim ...

Bartenders, retail associates, hospitality teams, brand ambassadors – these are people (humans in the loop) who are often an overlooked media channel. Far less saturated than paid social, and much ...

Axa Insurance has partnered with Publicis Groupe Belgium to launch ‘Escape Bullying,’ an immersive escape game designed to help young people, parents and teachers recognize and respond to school ...

Alongside unlocking new revenue streams, activating strategic partnerships, and deepening engagement at every stage of the customer journey, data collaboration also extends to enhancing marketers’ ...