Social media platform Pinterest has made its first entry into sport sponsorship with Women’s National Basketball Association ...

The Professional Darts Corporation (PDC) and Matchroom Sport have made a breakthrough in the US market in a deal with NBC ...

Talks between the French Professional Football League (LFP) and DAZN regarding a co-operation over a league channel from 2025 ...

A US consortium involving the San Francisco 49ers’ investment arm has completed a deal to buy a 51-per-cent stake in Scottish ...

Lenovo and its Motorola Mobility subsidiary have agreed a deal to sponsor the Fifa Club World Cup, eight months after ...

As it celebrates its 25th birthday, Euroleague Basketball finds itself, temporarily at least, in defensive mode. With a ...

Campeonato Brasileirão football clubs have pushed back against new proposals from the Brazilian government to impose limits ...

IMG is close to signing off on a deal to sell international media rights to English football’s Women’s Super League in a long ...

Panini has regained a foothold in English football after striking a new multi-year licensing agreement with the English ...

Major League Baseball has stepped up its commitment to softball by making an eight-figure investment in Athletes Unlimited ...

Eintracht Frankfurt is to adopt a dual-sleeve sponsorship model from next season, striking separate agreements with financial ...

The Austrian Bundesliga (ÖFBL) intends to advance its plans to find investors to back an in-house direct-to-consumer domestic ...