Belinda Beeftink, research director at the Institute of Practitioners in Advertising, will retire at the end of this year.

An Information Commisioner's Office consultation is examining the relationship between generative artificial intelligence and ...

AI-generated responses are threatening the validity of qualitative analysis, and it is key for early-career researchers to ...

Keeping the ‘human in the loop’ and embracing experimentation are two of the five guiding principles of adopting generative ...

Market research and consumer insights company Angus Reid Group has appointed Gary Bennewies as chairman of the board, ...

Sago, formerly Schlesinger Group, has reappointed Steve Schlesinger as chief executive officer following Reed Cundiff’s ...

To measure marketing effectiveness in a world where data and advertising are becoming more fragmented, marketers must adopt a ...

There are countless grey areas in what businesses could be considered immoral and which pass the ethics test. How do you ...

Emotion artificial intelligence firm Affectiva has renewed its partnership with Kantar to provide attention and emotional ...

Commerce data platform Attain has appointed Rachel Conforti as senior vice-president of business marketing and Dave ...

Consumer intelligence company NIQ has doubled the size of UK Homescan sample for its Consumer Panel Service to 30,000 ...

Media measurement and optimisation platform Integral Ad Science has expanded its Total Media Quality tool for TikTok to more ...