Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 ...

The condition of this new show, “Doc” -- the first network drama of 2025 premiering Friday -- is not yet determined either ...

Advertisers and publishers seem to have a limited understanding of all Microsoft Advertising's capabilities. "We're known for ...

This year's thumbs-up and thumbs-down "TV Blog" reviews ran the gamut, just like the vast jumble of content on TV itself - ...

Both its games averaged 24.2 million viewers -- a healthy holiday-day broadcast-like viewing result. And Netflix passed the ...

Of course, product launches were another hot topic in the top 10. Kenvue landed two stories there: Tylenol’s “Easy to Swallow” brand extension at no. 5, and Versalie, which provides virtual menopause ...

As Spotify continues to build out its visual content offerings, the music and audiobook streaming service is attracting sexually explicit videos. Over the weekend, a Reddit user posted a ...

TikTok is fighting to stay in the United States, despite China's laws that say its parent company must share data with its communist party.

A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...

Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...

Sandals and Beaches Resorts is ushering in a new era with a global campaign showing what the brand is made of. Created alongside agency partner Leo Burnett -- appointed AOR in September -- the ...

New Year's Eve initiatives include a "high impact" OOH installation in Times Square, and ad running during "Dick Clark's New Year's Rockin' Eve." Read the whole story ...