The funnel and the waterfall can be useful tools, but B2B marketers need to move away from these frameworks if they are to ...

As influencer marketing budgets grow, education for both brands and creators could pay off - especially with verification ...

Amber Kirby takes on the new role of marketing and digital director at the Post Office, replacing former marketing lead, David Enwright.

Kristin Sonfield, who joined Aldi from Compare the Market in January, will lead the marketing team alongside Laura Conlon.

Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better protect” children online.

Performance, persistence, passion and presence - are these the 4Ps that could unlock progression for senior marketing leaders?

In the latest of our series about mistakes that help shape top marketing leaders, Compare the Market’s Tom Wallis discusses two examples of sales promotions that have gone awry.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Marketers frequently talk about wanting to be “more strategic” but advertising and marcomms shouldn’t be seen as the consolation prize.

From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.

Both John Lewis and Waitrose noted success from their Christmas campaigns, and are using them as platforms for brand work going forward.

Help set the agenda on marketing effectiveness by answering our annual survey, and earn a chance to win a £150 John Lewis ...