Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

CEO Bjørn Gulden says devolving power to regional teams is critical in a “more complicated” world, as revenues hit a record ...

Improving advertising’s gender representation has been critical, but that is only half the job. Brands must now turn their ...

Research from Ipsos and Effie UK shows the value of tackling social issues, as proven by Reckitt’s ‘See My Pain’ campaign, ...

Most B2B brands believe their positioning is clear. In peer forums, Slack groups and LinkedIn threads, buyers often describe ...

The education company wants to shift from being known for its school textbooks to being seen as a lifelong learning partner.

With promotions and job title changes firmly off the radar many, over half of marketers see no prospect for progression in the next 12 months.

The Chinese car brand says a linear TV strategy helped it drive a 250% rise in awareness and reach 4% market share within its first year in the UK.

Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...

The UK’s digital ad market exceeded £40bn in 2025, rising 10% year-on-year, according to IAB UK’s latest Digital Adspend study. Conducted with Oliver Wyman, the study is formed of a census of major UK ...

Whether it’s confiding in a manager, finding a trusted ally or reaching out wider for support, small actions can help ...

The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.