As the final part of a strategic review, Asos is tapping into social, influencers and new digital product offering to ...

GoodGym has been named as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media space ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one to one ...

John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...

Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...

New data from YouGov reveals Polestar and BYD have the highest brand awareness among UK consumers across challenger EV brands ...

CEO Ije Nwokorie believes the business is showing “green shoots” of recovery as its firmer grip on pricing begins to pay ...

The falling share of ad spend on high- versus low-attention channels has the industry wailing, but it’s just the effect of ...

The data reveals a growing “paradox” in that marketers are aware of the strategic and investment opportunities that can come ...

Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.