Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

Brands with greater inclusivity in their advertising have a 62% higher chance of being a consumer’s first choice, according ...

Marriott wants to up its brand awareness and usher more customers through its doors as it releases its first EMEA campaign ...

The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.

The Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand.

One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...

Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...

Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according ...

As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...

Brands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” ...

From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers on the four Ps, ...