Facebook, Instagram, Roblox, Snapchat, TikTok and YouTube must inform the regulator on actions they will take to “better protect” children online.
Both John Lewis and Waitrose noted success from their Christmas campaigns, and are using them as platforms for brand work going forward.
Marketers frequently talk about wanting to be “more strategic” but advertising and marcomms shouldn’t be seen as the consolation prize.
Performance, persistence, passion and presence - are these the 4Ps that could unlock progression for senior marketing leaders?
Marketers frequently talk about wanting to be “more strategic” but advertising and marcomms shouldn’t be seen as the consolation prize. It’s the last part of marketing to resist automation and the ...
Sky was struggling to create engagement with its VIP loyalty scheme - until it worked with insights to chart a path forward.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The Advertising Standards Authority has upheld its May 2025 ruling concerning nutrition startup Zoe’s Daily30+ supplement, following an appeal from the brand. The initial ruling banned a Facebook ad ...
After hitting its £1m total fundraising target last year, the aim is now to reach £2m in cumulative fundraising within the next five years.
Sage has changed how it approaches market research over the past two years as the speed at which consumer insight is needed ramps up.
The retailer says its accessibility-focused campaign ‘The Sigh of Relief’ is among its best performing ads, as Channel 4 now requires closed captions on all new advertising.
As to when women start to feel less represented, 27% say it began in their thirties, 27% in their forties, and 23% in their fifties. Ads placed next to polarising content are 18x more likely to result ...