Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s ...

The snack brand is advertising its ‘Better for You’ range in a campaign deploying many of the tropes used to promote alcohol-free beer.

The ‘Value worth talking about’ campaign, devised by St Luke’s, is created in the style of a mockumentary where animated ...

Former WPP president Karen Blackett is among those recognised in the New Year’s Honours list, rewarded for her services to ...

Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...

Challenge has been a huge success for sportswear brand Gymshark - and it’s underpinned by solid behavioural science ...

From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.