This infographic explores a clarity gap in which effective B2B marketing execution is being hampered by misconceptions in four key areas: intent, activity, lead growth, and campaign volume.

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

It's critical for companies to stay on top of their value proposition, and, if it needs to evolve, they should be willing to replace it with one with more relevance. Learn how.

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Market Research - This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques ...

Discover actionable strategies for brand differentiation that foster customer trust and build strong, lasting relationships.

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Generative AI has unlocked marketers' ability to create unique and personalized copy more quickly, but it has made brand consistency more difficult than ever.