Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research from WARC. The researchers compared media consumption among ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Marketing Management - Creative professionals say they expect demand for video production, motion graphics, and creative ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.

B2B marketers are investing in marketing tools to simplify our jobs. But not every tool is a fit for every company. So we invited five of today's top martech providers to show you their products' most ...

Communications is often a misunderstood discipline. It seems to have loose ties to a company's bottom line, and it's apparently far from the corridors of corporate decision-making. But in the last two ...