Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games and is part of a broader ...

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s ...