Mahesh Motwani has exited Initiative Media India after nearly 25 years with the organisation. He was most recently serving as ...

Delhi Metro has taken note of the trend and warned creators against filming such videos on its premises, citing concerns over ...

With shopper data, proximity to purchase and increasingly measurable outcomes, retail media is reshaping how marketers think ...

From pioneering aseptic packaging to building recall with its iconic ‘Sip Sip Frooti’ jingle, the Parle Agro brand created a ...

The three-match India-Afghanistan T20I series starts September 13 at Arun Jaitley Stadium, with FanCode streaming and Sony ...

The firm will offer content, digital PR, media outreach, media buying, SEO content, thought leadership, founder positioning ...

The automaker will partner with Bigg Boss editions in Tamil, Telugu, Kannada, Malayalam and Bangla, expanding from four ...

The century-old shoemaker has transformed its entire marketing operation by replacing traditional agency retainers with ...

Monthly subscribers will not be auto-renewed from October 3 and will retain access until the end of their current billing ...

The cricketing legend will front the brand's communication across television, digital, in-store and festive campaigns ...

Priyanka Tewari has joined Glenmark Pharmaceuticals as head of marketing. She announced the move in a LinkedIn post. She ...

CTV offers the scale of television with layers of targeting and measurement, but marketers are still figuring out how much ...