Nielsen’s Five Keys to Advertising Effectiveness study (2017) found that creative quality accounts for 47% of a campaign’s ...

Chinese EV brand BYD has emerged as one of the fastest-growing car manufacturers in Australia, following a data-led, ...

The effectiveness of Meta’s latest AI product depends on whether it will bring in measurable campaign results, according to ...

" ... it’s harder to want to commit … to put dollars to work at a certain rate for the course of an entire year,” ...

iPhone users are apparently using AI more than Google’s search feature on Apple’s Safari browser. Eddy Cue, Apple’s senior vice president of services, giving evidence at an Google antitrust trial ...

Publicis Sapient, the digital business transformation company of Publicis Groupe, has appointed Gavin Seewooruttun to the ...

Ten of Australia’s creative leaders have been selected to join the shortlisting Jury for the 2025 Cannes Lions International ...

"Congratulations to all our winners and finalists whose passion and creativity keeps our industry moving forward." ...

Nine’s Ashley Earnshaw, who has served as director of sales - total audio since 2021, is stepping down. During his tenure as ...

Clara, an AI-powered app designed to support Australians in managing arthritis, has been launched by creative agency Pollen ...

Sarah McGregor has held senior creative roles at agencies including Dentsu Creative, Leo Burnett, cummins&partners, Karmarama ...

Kyle Czech has launched Czech Group, a boutique media agency offering strategic planning, media buying and data-led solutions ...