Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...
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