There’s no end in sight for the global matcha shortage — here’s why it won’t bounce back anytime soon
In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...
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The Brand Behind Costco's Kirkland Signature Green Tea
If you're an ardent fan of Costco's Signature Green Tea, it's probably because the bags are made in collaboration with this ...
There's a Matcha Tea Shortage Brewing — Again
From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...
ITO EN Launches Limited-Edition Oi Ocha Green Tea Bottle Featuring Global Brand Ambassador Shohei Ohtani
ITO EN Ltd., (President and Executive Officer: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world's No. 1 unsweetened ...
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The Matcha Tokyo – Popular Shinjuku Spot Serving Organic Matcha and Plant-Based Matcha Latte
The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...
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Japan Can't Produce Enough Matcha Tea as Global Popularity Booms
The green tea leaves are handpicked ... Marukyu Koyamaen, one of the leading brands of matcha in Japan, says it needs to restrict sales to make sure there’s enough supply for customers at temples, ...
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The best matcha cafés in Hong Kong for fans of Japanese green tea
From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...