Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

What some of the most devout Costco shoppers may not know is that a lot of Kirkland's prized products are actually made by ...

Green tea has several hidden health benefits. If you're ready to cut down on coffee, here's why you should switch your choice ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

ITO EN Ltd. announced a limited-edition Oi Ocha bottle that features Shohei Ohtani is now available for purchase at mass, ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea ...

Global Tea Championship (GTC) winners were officially announced at the World Tea Expo Awards Ceremony on March 25 in Las ...

“ Matcha Ninja is cold-water soluble and has a lighter taste when mixed with cold water. You can add 1-3g of matcha to water ...

ITO EN, an unsweetened green tea beverage brand, revealed a limited-edition Oi Ocha bottle featuring Los Angeles Dodger ...

ITO EN Ltd., (President and Executive Officer: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world's No. 1 unsweetened ...

Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust CAGR of 8.6%, from ...

Vietnam is among the world’s top tea exporters, yet its export value remains far behind countries like India and Sri Lanka.