When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans, ...

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever mad at all.