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Boston, Converse and Celtics

The SportsRush · 19h

“Have to Put a Face to the Logo”: Gilbert Arenas Explains Why Converse Putting Up SGA’s Logo in Boston Was a Miss

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo belongs to.

Sports Illustrated on MSN · 2d

Converse projects SGA's logo all over Boston after beating Celtics

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat

Sporting News on MSN · 1d

The Oklahoma City Thunder took a major shot at the Boston Celtics after their win, and it might be the beginning of a Converse and New Balance Rivalry

Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the Oklahoma City Thunder's big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston area,

2don MSN

LOOK: Former Kentucky Guard Shai Gilgeous-Alexander Goes Viral Following Celtics Win

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

1d

Thunder provide final confirmation they are championship-ready in win over Celtics

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

The Eagle-Tribune1d

Celtics' 'live and die by the three' mentality burns them in loss

Following the Celtics' 118-112 home loss to Oklahoma City Wednesday night, Thunder superstar Shai Gilgeous-Alexander's ...

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