Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

When it comes to fast food restaurant logos, the colors red and yellow show up again and again, but why are those particular ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Our ability to determine whether objects are colored the same or differently and the indispensable roles they play in science ...

These facts might naturally lead you to think that colors are subjective. That, unlike features such as length and ...

In many animals, skin coloration and its patterns play a crucial role in camouflage, communication, or thermoregulation. In ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The US Food and Drug Administration plans to phase out the use of petroleum-based synthetic dyes in the US food supply due to ...

It's a sight we've all seen countless times– morning traffic slowing down as a bright yellow school bus pulls up to collect ...