Good web writing makes content clear, findable, and engaging. These practices are designed to help you write for real people while also supporting accessibility and search. Think of them as practical ...

Your About Us page is one of the most-visited pages on your site -- and probably the weakest. Here's how to fix it.

Headlines serve many purposes. They’re used to draw people to content, convince them to open an email and convert consumers to making a purchase. Understanding which headline best accomplishes ...

Break the page up by using sections and writing brief paragraphs. Include the basics like the date and your contact information. Then read your writing to catch typos.

Cameron also encourages you to write as self-critically as needed. She describes how we all have a “censor voice”, basically that negative voice in our head that knows exactly where we’re vulnerable ...

Some professions combine both writing and editing. Editors at scientific journals or technical magazines, for example, frequently edit submissions and write their own reviews, analyses, and features.

It was in Julia Cameron's truly essential book that Rodrigo learned about morning pages—the process of writing three pages, stream of consciousness, first thing in the morning by hand every day ...