Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. ...

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...

Based on George R. R. Martin’s The Hedge Knight novella, the new show follows the adventures of Ser Duncan the Tall (Peter ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Warner Bros. Discovery has announced that Max, the company’s streaming platform, will be rebranded as HBO Max this summer.

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus ...

The Studio is just the latest example of Apple TV+ opting for quality over quantity, and I think its premium output makes it ...