The customer who placed the order was travelling in a coach which has multiple entry points. By the time the delivery partner ...

Chand points to the “95–5 rule,” which suggests that only 5% of consumers are actively shopping at any given time.

Looking at the topline, the companies are growing at staggering rates. Some companies have even managed to reduce losses and start generating EBITDA profit; yet, the losses of just five companies ...

A look at the recent gig workers’ strike and its underlying complaints and the unions’ wish list shows that if the cab driver ...

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The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on ...

In the last couple of decades, installations of performance art have entered the mainstream, including museums. How well do they work as an advertisement?

India's consumer landscape is evolving as companies target the next billion consumers in Tier 2 and Tier 3 cities, shifting ...

Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how the media, including advertising, has adjusted and shifted according to consumer behaviour ...

Goyal’s comments came just a day after delivery workers associated with platforms such as Zomato, Swiggy and Amazon held ...

Tens of thousands of app-based delivery workers in India went on strike over New Year’s Eve, protesting a system they say is defined by ...