After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

When you think of the best professional sports team logos, the obvious ones come to mind: In Baseball? The New York Yankees, Boston Red Sox, Los Angeles Dodgers. In basketball? The Boston Celtics, Los ...

While Jani-King’s ROI may not be calculated using traditional advertising metrics, the brand exposure is undeniable. According to Mike Biggs, Jani-King’s Senior VP of Sports Partnerships ...

Here are photos of the new Brand Logo reveal. The new logo designs were created by award-winning designer Benjamin Mayberry. He has done graphic design work for many professional sports teams ...

Ahead of their highly-anticipated entry as the grid's 11th team from the 2026 season onwards, Cadillac have revealed their team logo and brand that will mark their Formula 1 identity and set them ...

The Mammoth are no longer extinct. Well, in the NHL, at least. The Utah Hockey Club has announced its rebranding: despite having a cool name and other possible cool monikers, they will henceforth be ...