The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

At CES, LEGO revealed Smart Play, a new tech infused way to play with LEGO. The systems is powered by LEGO Smart Brick, a new type of brick that features a microchip smaller than a stud on the brick.

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, ...

Entrepreneurs and families are turning religious architecture into hands-on learning—blending education, devotion and ...

If you're looking for a great surprise for your children, then don't sleep on this special Lego deal. The Lego Ninjago Kai's ...

People are ditching crowded holiday events and attractions for quiet, home-based activities this winter like puzzles, ...

The Lego Speed Champions Aston Martin Aramco F1 AMR24 Race Car Toy with a Collectible Formula 1 Driver Minifigure is ...

If you're looking for ideas for last minute gifts or wondering where to get them, you've come to the right place.

Anyone doing some last-minute shopping might want to take a quick trip to Argos. The UK retailer is currently offering some big discounts on popular LEGO sets with a whopping 20 percent off when you ...