Why Luxury Is Getting Back Into Gaming

In 2026, gaming has transitioned from a metaverse hype play to a core marketing distribution channel for fashion brands ...

A Look At e.l.f. Beauty (ELF) Valuation As Digital Experiences And New Products Draw Investor Attention

Beauty (ELF) is back in focus after rolling out its Glow Up virtual makeup experience in Roblox and launching the Glow ...

e.l.f. Beauty (ELF) Is Up 11.8% After Roblox Makeup Push And Tariff Lawsuit - Has The Bull Case Changed?

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow ...
Retail Dive

E.l.f. Beauty launches virtual makeup experience on Roblox

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...
AOL

I got an up-close look at Roblox's new safety feature. Here's what I found.

SAN MATEO, CA — Roblox, one of the most popular gaming apps in the world, is preparing to roll out a new mandatory safety feature. Come early January, all users will be required to undergo an ...