In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions ...

Roblox, the popular multiplayer online platform where users create and explore virtual worlds built from digital blocks, is ...

Roblox, one of the world’s most popular online gaming platforms with tens of millions of daily players, experienced a ...

Beauty (ELF) is back in focus after rolling out its Glow Up virtual makeup experience in Roblox and launching the Glow ...

Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif., December 18, 2025--(BUSINESS WIRE ...