There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. Image courtesy of Texas Tech ...

One member of Cracker Barrel’s board of directors is catching heat over his DEI-heavy background following negative reaction to the company’s new logo and redesigned interior and revelations about its ...

The word "Hockeytown" is returning to center ice at Little Caesars Arena for the Detroit Red Wings' 100th season, the team announced Friday. The "Hey Hey Hockeytown" logo design was revealed in a ...

When Vector Defense first emerged, the façade was curious. The company’s outward identity leaned more toward a tactical consultancy than a hardware manufacturer. Its language was vague, its ...

Red Cat Holdings and Teal Drones filed a trade secrets lawsuit against former Red Cat executive George Matus and his company Vector Defense on Aug. 4 in Utah District Court. The complaint, brought by ...

Most of the changes to Superman’s logo came early on in his career, when his design was in flux and he was penned primarily as a newspaper strip character. It debuted in Superman #14. This symbol is ...

The Detroit Red Wings will unveil a new center-ice logo at Little Ceasars Arena in 2025-26 as part of their Centennial celebration. The team is asking fans to vote for one of two designs. Both feature ...