Dodge is releasing a new iridescent paint color called "Purple Haze" for the 2027 Charger. The special paint color will be available on all Charger models for $795. Dodge said unique colors are a ...

Olivia Rodrigo's new album wasn't announced with a song, but a color. The superstar, whose last album was 2023's blockbuster GUTS, began teasing her new record by painting a purple wall on Melrose Ave ...

All too often, companies come along with big claims that they’ll build the next great exotic to rival the Europeans, but it turns into vaporware. Alongside the Hennessey Venom F5, the Czinger 21C is ...

A new owner of this generation’s most insane Mustang GTD requested a very special colorway from Lamborghini’s collection. Ford customized a Mustang GTD by matching Lamborghini's Viola Pasifae purple ...

If you read "Everything Will Be Okay" and felt inspired and reassured, read "Purple State." Over the years, I’ve been driven to write my mentoring books because I wanted all of my best advice to be in ...

I'm a certified sleep science coach who has tested over 50 mattresses. Purple is one of the most recognizable brands in the bed-in-a-box industry—you might be familiar with its egg-drop test or ...

In a world where most of our cars are black, white, or gray, Rivian has just introduced a new, very bold color for its R1 lineup. It's sophisticatedly called Borealis purple, it is definitely a ...

Rivian revealed a sweet new purple limited-run color for the R1. Its design studio calls the color 'Borealis', we call it fun in a sea of monochrome. Automakers take note: this is how you stand out. I ...

The color purple has long been associated with royalty. Today, we're more familiar with its association with Barney (America's favorite purple dinosaur), the Minnesota Vikings, or the era of Prince's ...