Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

Programmatic advertising is far from dead. In fact, this might be the most exciting moment programmatic advertising has seen in years. By growing smarter and more aligned with the demands of modern ...

Between its Q1 earnings call and a series of new partnerships, The Trade Desk has made it clear it’s serious about programmatic digital audio. TTD’s mission has always centered on the open web – ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Making the most of your marketing efforts takes trial and error. Your ad campaigns must reach the right people at the right time in the right place. In traditional ad ...

SUNNYVALE, Calif.--(BUSINESS WIRE)--Rafay Systems, the leading provider of Platform-as-a-Service (PaaS) capabilities for cloud-native and GPU and AI consumption, today announced new platform ...