These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

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DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.