Leaders have been adapting scientific approaches to meet business needs. Rebecca Karp's research explores how experiments can ...

The enthymeme is a powerful rhetorical tool to influence and persuade others. Here's what it is—and how it's used.

Have you ever been taken for granted at work, or in relationships? Have you worked too hard for someone’s begrudging rewards ...

I recommend thinking, writing and arguing in threes. Considering the reasons behind the power of three underscores why, when ...

The Office of the Provost announced Persuasion at Scale—a new course designed by Eunji Kim, assistant professor of political science, and Christopher Wiggins, associate professor of applied ...

Fortunately, there is another way to talk about politics. In my new book, “Persuasion, Integration, and Deliberative Democracy: The Will of the Whole,” I describe an approach to political ...

Today, two hundred and forty-nine years after her birth, the British novelist Jane Austen is more popular now than she was in her time, as evidenced by the countless theatre, television, and film ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions Alastair Campbell, Speaker Mentor Alastair Campbell, Speaker ...