Opportunity Costs: Remind Consumers About Savings Date: May 12, 2009 Source: University of Chicago Press Journals Summary: When we choose to spend $10 more than usual for a bottle of wine, we'll ...

Opportunity cost is a basic microeconomics concept, maybe one you learned in a long-ago and hazily recollected 8 a.m. Econ 101 lecture. If you need a refresher, opportunity cost is the benefit you ...

Simply stated, an opportunity cost is the cost of a missed opportunity. It is the opposite of the benefit that would have been gained had an action, not taken, been taken—the missed opportunity ...