Art director Pete Adlington shares the “code” he devised to create a unifying branding system for the series that doesn’t ...

As a kid, Matt Stevens and his neighbor used to hunker down and get set up for a game of flick football. Stevens was always the Cowboys. His neighbor was always the Steelers. Only problem was, they ...

Most videos on book cover designer Elisha Zepeda’s TikTok account have a similar format: he gets an assignment from a publisher, crafts several options, gets feedback, makes some tweaks, and, finally, ...

Within the variety of artistic expression, the art of book design is too often overlooked. From the 16th century well into ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...