Some analysts say it will take more than a running refresh to get the struggling athletic brand back on track.

Nike is a running brand, and it’s incredibly important for Nike to win with runners,” said the company’s CFO Matthew Friend.

Analysts appear largely confident in Elliott Hill’s ability to spark a revival at Nike, but many also see a stock in limbo ...

Running has been one of our toughest fights over the last few years, but it also is one of our biggest opportunities,” Nike ...

The efforts to manage investors' expectations came as Nike (NKE) prepares to bring aboard Elliott Hill - a roughly three-decade veteran of the company who retired in 2020 - as its CEO on Oct. 14. John ...