Deion Sanders, along with Allen Iverson and Derek Jeter, were the first trio of athletes to be inducted into The GQ Sports ...

Women's basketball has never been bigger than it is right now. For that, we can thank stars who have become household names: ...

Discover the untold NBA rule that once banned certain shoe colors in games—and how it changed sneaker culture forever.

WNBA star A'ja Wilson's new signature shoe ― the Nike A’Ones ― announced another colorway for the shoes ahead of their release in May. On Wednesday, Nike announced the "Blue Fury" color ...

LeBron James debuted a new shoe Sunday dedicated to his 10-year-old daughter Zhuri Nova James for the Los Angeles Lakers vs. Minnesota Timberwolves first round Game 4. While it wasn’t the lucky pair ...

Nike is selling Nike G.T. Hustle 3 "Victor Wembanyama" Basketball Shoes for $190. The latest colorway is Dusty Cactus/Green ...

Billionaires are not only tech giants, like Musk, Zuckerberg, or Bezos. A considerable number of athletes also have extremely “heavy” bank accounts. The hundred highest-paid athletes last year earned ...

Devin Booker and the Phoenix Suns aren't in the NBA playoffs, but he's still busy, promoting his popular Nike Book 1 shoe line, which now has a Chevrolet special edition. The Suns star unveiled ...

This time, there's a special version of the LeBron 21 that's inspired by Prime Time's Air Diamond Turf Max '96. Fans may ...

Los Angeles Lakers forward LeBron James and Colorado Buffaloes football coach Deion Sanders teamed up on an epic sneaker collaboration.

Nike said it is helping Kipyegon train, and designing shoes and apparel customized to her body, under an initiative it's dubbed "Breaking4". Kipyegon will try to break the record on June 26 ...